Who We Are

About Us

Launched in New York City in 1991, Minds Matter is a non-profit organization that was created to mentor high-achieving, low-income high school students who have the potential and ambition to pursue a college education, but who lacked the resources to achieve that dream. Since the founding year, Minds Matter has grown into a national organization with fourteen chapters across the United States, including Minneapolis, Minnesota. Most importantly, the effectiveness of Minds Matter has been affirmed – 100% of our students have been accepted into a four-year college.

We strive to equip high school students with the tools to gain acceptance to a four-year university and navigate the financial aid process. Through these efforts, we help our students develop as individuals. We introduce them to a world of opportunity outside their neighborhoods and comfort zones. They are more confident of their abilities, and eager to succeed. Minds Matter works with motivated students because we believe that no student dedicated to earning a college education should be limited by socioeconomic status.


Our mission is to connect driven and determined students from low-income families with the people, preparation, and possibilities to succeed in college, create their future, and change the world.

Why Minds Matter

20% of students delay going to college due to inadequate counseling


Low-income students are 25 times less likely to attend selective colleges


59% of lower-income students graduate vs. 77% of their higher-income peers

Our Results

Since 1991, Minds Matter has transformed the lives of thousands of program alumni. Here are some of our key results:

  • Our programs have a 90% retention rate
  • Each year, 100% of our students are accepted to a four-year college or university
  • More than 75% of our students attend top-tier colleges and universities
  • More than 90% of our students graduate college within four years

Questions? Contact Us At: twincities@mindsmatter.org